Who we are

7. Promotion strategy

A significant part of the promotion effort will be through the Portal itself and through the various individuals, institutions and networks of CIC and CEBEM. The strategy will include the following activities:

• The Newsletter will be an instrument for regular alert, possibly on a monthly basis, in collaboration with other Canadian newsletters. The Newsletter will be a mechanism to give exposure to demonstration courses and give an incentive to search and demand other Canadian and Latin American knowledge sources.
• Newsletters produced by international organizations, NGOs and universities circulating in Canada and Latin America will be asked to collaborate with news about the project activities, particularly the courses to be offered.
• A number of relevant professional associations, associations of municipalities, and private sector organizations in Canada and Latin America will be contacted for advertising the courses and the Portal's facilities.
• The training of a number of young professionals on the basics of online learning and how to produce short-term online courses will create a minimum group of interlocutors expected to continue with other comparable initiatives in collaborative online training and education in the future.
• Course delivery will be in itself an opportunity for promoting, on the base of concrete examples, options for knowledge partnerships that may be conducive to joint research, training, or business activities.

Contacts

José Blanes
Centro Boliviano de Estudios Multidisciplinarios
calle Macario Pinilla 291
La Paz, Bolivia
jose.blanes@cebem.org

Tasneem Damji
Centre for Intercultural Communication, University of British Columbia
410 - 5950 University Boulevard
Vancouver, BC Canada V6T 1Z3
tasneem.damji@ubc.ca

Mario Torres Ph.D.
252 Timberwood Drive
Carleton Place, ON Canada K7C 3P2
mtorresadrian@sympatico.ca